创业第一步：商业计划书（中英文对照）

Your written plan describesyour business, outlines your goals and serves as a road map for futureactivities' everything from handling unforeseen complications torepaying borrowed money. It's a document that should grow with yourbusiness, undergoing constant tweaks as your big idea evolves from a concept into a successful company.
    商业计划书提供了企业介绍、目标概述，并且是各种未来业务活动──从处理始料未及的复杂情况到偿还借款──的路线图。这份计划书应随着企业的成长而充实完善，并随着您的远大构想从概念发展为成功企业而不断调整变化。

A strong business plan is essentially the cornerstone of your business, and yet many entrepreneursdrag their feet when it comes to writing one' possibly because itinvolves a good deal of work and may bring back childhood memories ofwriting a tedious book report on summer vacation. But it's criticalthat you not only organize your thoughts on how you intend to run yourbusiness but also formalize your plan in writing. Here's why:
    一份优秀的商业计划书实质上是企业的基石，但是临到写商业计划书时，仍有许多企业家裹足不前──原因可能在于撰写商业计划书牵涉到大量工作，还会让人想起儿时写的冗长乏味的暑期读书报告。但至关重要的是，在撰写商业计划书的过程中，你不仅可以整理出企业运营思路，还可以使计划正式成型落于纸上。原因如下：

Itforces you to identify your (and your company's) strengths andweaknesses. You don't want to start a company that is flawed beforeit's even in business. Sitting down, writing a plan, thinking abouteverything you bring to the table (whether that's a passionfor cupcakes or an enthusiasm for medical software) and consideringeverything you're lacking (whether that's salesmanship or computerskills) can give you a realistic snapshot of your odds of success. Your goal should be to focus on your strengths and fix any problems that could hamper your growth.
    商业计划书促使你找出自身（以及你的公司）的优势和弱势。你一定不想开办一家还没开张就出现问题的公司。坐下来，写一份计划书，思考你所拥有的（不管是对杯型蛋糕还是对医学软件的热情）以及你所缺乏的（不管是营销技巧还是电脑技术），这可以让你大致了解现实的成功机会。你的目标应该集中于自身的优势，并解决可能阻碍企业成长的任何问题。